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Article Submission Techniques to Make Up for the Duplicate Content Penalty
By: Peter Nisbet

Although article submission is an important part of the advertising strategy of mnay people, they appear to have a total misconception of Google's duplicate content penalty,as it is wrongly referred to.

So why 'Google' particularly? Simply because Google is the top search engine bar none, and more people use Google as a search engine than any other. Many use Yahoo for other purposes, such as for their email services, but when it comes to searching for information Google beats all the rest hands down, and that is reflected in the number of people that use it. However, there is also that much misunderstood duplicate content penalty that article submission can involve. Or so most believe!

When you want one of your web pages listed on a search negine results page - any search engine - always write with Google in mind, but also naturally with the reader in mind, and you will achieve what you are seeking to achieve. That means meeting the needs of Google algorithms such as their LSI algorithm (latent semantic indexing) and also the off-site optimization needs of Google, such as their PageRank parameter (PageRank is correct - not page rank).

In spite of all this, however, without article submission to a range of article directories your article will have much less of a chance of being highly listed in Google's search results. This surprises many people - not the chance of being highly listed, but that an article can be listed at all. Many believe that the main benefits of writing articles are to have people read them on the directories and the back links to their website that articles can provide.

While both of these are significant benefits, of much more value is having the article itself listed on Google, along with the link to your website contained in the 'Author's Resource' section. Each directory that publishes your article does so on a page of its own, and that page can be listed the same as any other web page. In fact, due to the high number of links such article pages can have pointing to them, unless you are very good at SEO then you will have more chance of getting a Page #1 listing of a published article than were it contained on a page in your website.

Where the potential duplicate content penalty comes in is when you submit your article to more than one article directory. These are considered duplicates so your article will be penalized, right? Wrong! In fact, and this is confirmed by Google, there is no such thing as a penalty for duplicate content, and here is how the misconception occurs.

Google's customers are those that use the search engine for information. They are not the advertisers, or those like you and I that have their websites listed on the search engine, but those using it to find information. Google want to provide as good a service as possible to its customers, and to offer numbers of web pages containing exactly the same content is failing to achieve that.

What happens, then, is that Google will ultimately list only one web page containing any specific article. That, however, takes quite a while to happen. Initially, a number of listings of your article can appear, each based upon a number of factors commonly known as search engine optimization. Over a period of time your listings will gradually be dropped until you have only one listing of of a web page containing each article, with a consequent reduction in the PageRank provided to your listed Resource web page. However, this doesn't happen immediately.

You can do as I do and submit your article to over 400 different article directories and ezines and have them published in them all. Each of these will provide you with PageRank and each can theoretically be published on Google with no duplicate content penalty. Over a period of time, Google will delist them and also the PageRank points allocated from each publication.

In order to compensate for that, my article submission strategy is to write and submit a different article every couple of weeks using an article submission service. Not only does that make up for those that are dropped but also results in a net PR gain and the opportunity for an increasing number of articles to be listed. In fact, you can use two different strategies.

a) You can write a different version of the article each time, using the same keywords and Resource URL, so that you maintain and even improve your listing for that keyword and your URL listing in Google, or

b) You can write a new article using different keywords but the same URL, and hopefully get Google listings for a variety of keywords while maintaining and even improving your PageRank for you web page.

Each has its advantages: a) can provide multiple listings on Page '#1 if you are good enough, and so more of a chance of somebody clicking on your listing, while b) offers one listing for each of many keywords, thus providing a wider reach on the search engine. I do both!

One of the implications of this way of looking at duplicate content is that your blog postings can be copied and submitted to article directories, although they are best to be written to a minimum of 500 words to be sure of publication in most dirctories. This is an article submission technique used by many people, and while, yes, it is duplicate content, it will take a few weeks for the so-called 'penalty' to take effect. Incidentally, this will not get you banned from Google or the article directories: it is common practice.

Article Source: http://www.richaffiliatesnow.com/articles

If you want more details on how to overcome the duplicate content penalty, and on article submission strategies in general, Pete's website Article Czar provides you with the expert help that you need.

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