RichAffiliatesNow.com
  Article Directory
Search:

Home | Business


RichAffiliatesNow.com Article Directory

Making it easy for customers to buy print online
By: Tony Goold

Online print is growing at a phenomenal pace. For some reason print is the perfect item to be ordered online. Print can be designed in one location and printed in another; therefore the internet is the perfect conduit to enable the transfer of information from the designer to the printer. It is the speed of life that is demanding that new methods are found to achieve our constant search for reduced time to complete things these days and the internet is giving us this opportunity.

The main problem I see is that the print industry in its conventional format works off standard sheet sizes such as Sra3, Sra2 etc and the current online method works off product sizes, A4, DL, A5 and so on. Page formats and sizes vary from region to region A4 Us Letter and so forth. Trying to integrate all these variables into a simple to understand layout is not easy. It is for this reason many users can end up on a website designing and ordering a piece of work that is not what they thought it was.

User interface design is of paramount. Getting this right is as important as search engine optimisation. It’s all well and good getting the traffic to your site but if the users can’t follow the product selection, editing and order process you’re not going to make the sale. I don’t want to show my age here but when I went to college we did not use computers, yet I studied product usability and interface design. Our projects ranged from Control panel interface to Consumer usability. The one thing that is common across all control panels or user interfaces is to keep things simple. Present just what is necessary for the immediate decision at hand, keep the user informed as to where they are in the overall process and give the user a sense of progression. Users have to feel that what they are doing is getting them to a conclusion. Keep it simple as our attention span grows shorter and we demand things faster, its far easier to loose a customer in a process thats few seconds too long.

What could be a better product them print as it is ubiquitous and will continue to be so. It usually falls into one or another category such as A4 letterhead, Business Cards etc. Once you manage to organise a good product offering and present the option to the user in a clear concise way the user can customise the products to their requirements and automated scripts that are becoming more and more common will enable the user to deliver press ready artwork already proofed and ready to go, all the printer has to do is print and deliver it. However an internet print business is not the same as a conventional printer. An internet print business is a streamlined process from the customer selecting a product, customising it, artwork generation through to print production, finishing, dispatch and delivery. A complete start to finish process has to be fully automated in order to allow the print volume to occur and allow for maximum profit to be obtained from small print jobs that a conventional printer could not process profitably. High volume low margin seems to be the basic internet business model, so automation is necessary for this to occur. Profit or loss is in the material you throw away.

Getting all the details right is key in this modern world, where success is in the detail and not the idea. Analysis is key to make it on the internet, user analysis, interface design are all forging the success stories of tomorrow. So don't be afraid to ask, that's the beauty of the internet, all the information is there 24/7

Article Source: http://www.richaffiliatesnow.com/articles

At www.Printclever.ie You can take one of our range of professionally-designed templates and customise it, or you can design your own with our full-featured online design tool. Whichever route you take, there are no extra charges. Our prices are stated up front and clearly. And our quality is too. Withwww.Printclever.ie what you see is what you get.

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Business Articles Via RSS!
Additional Articles From - Home | Business
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
SFI
Empowerism
Host4Profit
Warrior Pro
Traffic Swarm

Are you smart enough to make money online? You could be...

Click here to get your FREE copy of "Dotcomology - The Science of Making Money Online" TODAY!

Link to Us
Privacy Policy
Terms of Service
Article Directory Software
Click here to download the exact software that powers this directory for FREE. Start your own article directory today!

Powered by Article Dashboard