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David Little's Articles in Marketing

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Digital Signage: Dynamic Versus Static Messaging Digital signs offer the dual advantages of keeping messages fresh and making them visually appealing thanks to their dynamic nature. Digital Signage: Narrowcasting Makes for Efficient and Affordable Messaging One of the fundamental strengths of digital signage is its ability to leverage all of the communications and persuasion strengths of broadcast TV on a highly targeted and affordable basis. Digital Signage: High Definition Signs Grow Increasingly Important By the millions, households in the United States and around the world are buying HDTVs, which increasingly makes high-def digital signage a must-have for anyone serious about grabbing the public's attention. Digital Signage: Dayparting Opens New Opportunities to Marketers or Advertisers Scheduling messages to match changing demographics throughout the day is a powerful tool for marketers and advertisers who use digital signage. Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information The new Pew Poll may have important implications for those who wish to market their products with digital signage. Digital Signage: Wrap Your Head Around This -Flexible Displays! New flexible active matrix displays promise to change the shape of digital signage. Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses A California-based advertising and marketing firm has made a confidential study of small business owner attitudes toward marketing that paints a rather unattractive picture.

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