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Lynne Klippel's Articles in Marketing

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5 Ways To Prepare For An Awesome Author Interview Building a funnel of information products related to your book is a very smart business strategy. One of the most important parts of that product funnel is a free item that you give to your website visitors in exchange for their name, email address, and permission to maintain on-going contact. An audio product is a quick, easy, and effective way to do this. Give Your Book Readers the Opportunity to Ask for More Successful authors need a product funnel for their books. Simply put, a product funnel is a group of products and services, related to your book topic, that readers could purchase from you after they've read your book. If you want to really serve people with your message and create a livable income from your book, you must have a product funnel. The Anatomy of a Big-Time Author Event I went to see author Sylvia Browne on her farewell tour, sponsored by her publisher, Hay House. While I've been to a few book signings, this was an event, and I wanted to observe the orchestration of it as well as learn more about a prolific author turned celebrity.

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