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Marsha Friedman's Articles

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How to Market Your Product on Radio & TV Without Buying Advertising Time Here's the situation. You have a great product and YOU know it. But just like the "better mousetrap," it doesn't mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering. Why You Should Market MORE - Not Less - When Times Are Tough Whenever times get tough for businesses, CEOs talk about "tightening their belts" as a way to signify cutting back on essentials in order to ride out the rough patch. And cutting back is a correct strategy. It's definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into! Instead, it's the time to review every expense and ensure Embrace the Celebrity Within: Why Everyone Has a Little Celebrity in Them - And What to Do About It To be a modern day business celebrity you have to know 1) What you're good at, 2) What are you passionate about and 3) What people need from you. Celebritizing yourself is about knowing all three of the above, not just one or two. Print Circulations Tank As Online Media Takes Over: Web-Based Press Shines As Newspaper's Decline The irony is that while newspapers are bleeding money, they are actually building a healthier combined online and offline readership. More people overall are consuming the news than ever before. People keep hearing about the decline of newspaper readership, but that's a deceptive statistic, because newspaper Web sites are picking up more readers online than they are losing offline. Be a Dream Guest on Talk Radio...And Turn Your Host's Listeners into Your Followers The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. Is Public Relations For Me? Zen and the Art of PR For Consultants and Small Businesses Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That's a bold statement, but perfectly reasonable when you know the facts. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR." The Power of Publicity How Publicity Can Take Your Business to New Levels You can't beat the power of publicity for drawing attention to all that you have to offer. Whether you're selling legal services or nutritional supplements, your exceptional products or services won't matter if your target market doesn't know about you. Simply put, it's your opportunity to put a friendly face on your business and acquaint the marketplace with who you are and what you do. The Holiday Season is the Best Time to Promote Your Product, Service or Book! Talk radio is one of the best and quickest tools for you to gain national recognition, promote your book, product or service, or popularize your cause. Fact is, talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true... How a Little Media Exposure Can Increase Your Prospects in a Big Way Case Study: In July of 2009, our agency played a behind-the-scenes role in a battle that pitted The Dark Knight against Aliens and Terminators, and we won. It started with taking on the PR campaign of one of Hollywood's most successful but lesser-known producers, and giving him a high enough profile to stand toe to toe with Hollywood hit-maker James (Terminator, Titanic) Cameron. The Truth About Book Signings Are you an author who is looking to drive distribution on your book into new markets? Then book signings could be a goldmine for your sales!

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